When it comes to creating breakthrough new ideas, you need to
move beyond the same old black and white thinking.
Product development and brand innovation are extremely important - and frequently difficult to do efficiently and well. Work calendars keep departments from coming together, traditional consumer research is expensive and hard to gather, and boxed-in corporate thinking stifles reaching for the new. It’s easy for teams to find themselves creating in a vacuum, often out of touch with what consumers really want.
NowVation’s dynamic ideation process breaks through those barriers, allowing teams to focus on their mission to create innovative ideas.
Our honed process is flexible, agile, and grounded in real insights. We custom tailor each project, including designing unique techniques to stretch thinking.
Our concentrated idea generation process shortens timelines from weeks or months to just a few days. And you can cover it all, from generating hundreds of starter possibilities to fully developed concepts tested qualitatively.
In requiring less time of your team, it is easier to involve the right people at the right stage in the process. No one needs to be away from their desks longer than they need.
Our SuperSumers bring the voice of the consumer to you real time as they co-create ideas alongside you. Being naturally wired for creativity, they easily envision and articulate the directions your products, services, and brands can go.
NowVation offers more than one way to stimulate innovative solutions.
Clarify Problems
Finding the best solutions means identifying the right problem to solve. NowVation can work with your team to identify the pertinent issues and create a game plan. That way you’re sure to start on target.
Product Development
From creating new products to refining existing ones, let NowVation lead your team in co-creation with your target consumer. Walk away with a diverse range of platformable ideas you’re excited to move forward.
Positioning
What space do you want to own in consumer minds? Let NowVation help you craft your message by playing with the building blocks of positioning.
Creative Homework
Custom-created for your project, NowVation’s pre-session assignments are geared to expand the thinking of all participants and discover new areas of opportunity.
Insight Generation
To meet a consumer need, you have to identify the correct problem first. NowVation’s creative, consumer-focused techniques can help your team uncover the most significant marketplace challenges.
Concept Creation
NowVation knows the key elements involved in concept building across a range of formats. We bring the right tools and people to the project, including a proven creation process, talented artists, and experienced concept writers.
Creative Excursions
Idea sparks can come from any stimulating place, and taking inspiration from unrelated environments really pushes into the new. Go exploring with NowVation and use our tools to learn how to stretch your ideas.
Stimulation Panels
NowVation will gather a panel of experts on your topic for your team’s expanded learning. Let those in the field share what they see and want to have, all which translate into ideas that are on target.
Focus Groups
NowVation’s moderators know how to open people up to get their honest opinions. In their lively and professional way, they uncover learnings at the heart of your concepts so your team can optimize your ideas using NowVation’s active backroom process.
Visual Ideation
There is magic in seeing an idea spoken moments ago come to life in the hands of our amazing ideation artist. Full-color renditions of new product ideas done in real-time provide instant stimulation to generate more.
Winning Concepts
Don’t wonder whether your new concept ideas have hit the mark. After an ideation session with NowVation’s SuperSumers and expert facilitators, you will have 8 to 15 platformable product or positioning concepts in the format you wish, with or without artwork, ready to move forward to your next step.
Expert Facilitators
Having top-notch skills and years of experience, NowVation’s facilitators deliver agile facilitation that can turn on a dime, meeting the creative twists and turns of any ideation session. We are your sherpas, cheerleaders, energizers, and additional creative minds completely focused on you reaching mission success.