Welcome. We’re Innovationists™ dedicated to qualitative with an emphasis on quality. We inspire:
new products and services positioning claims insights strategic planning brand strategy ethnography naming focus group moderation
We’re all about fostering the right environment for innovation and creative problem solving, and then getting the results you need. Our tried and trusted creative process is infused with a healthy mix of creativity and practicality. It gets you fully flushed out, succinct concepts, clearly articulated in consumer friendly language, and ready for your next steps.
Consider us the anti-cookie cutter when it comes to your quest for fresh thinking and creativity. We advocate designer facilitation. This means we take extra care and time to customize an innovation process that is unique for you. Our Innovationists™ are with you every step of the way. Our expertise include:
consumer packaged goods pharmaceuticals health care financial services retail hospitality B2B technology
The fact is, with all that’s going on, there just isn’t enough time. We get that. It’s why our projects are designed to be efficient, concentrated, and focused on tangible results that really address your needs. In just a few days, you can achieve what may have taken you weeks or even months in the past. With a streamlined, laser-efficient process you’ll get the results you need, and you'll get them now.
SuperSumers™ get ideas. They’re your brightest, smartest customers who have the knack to generate lots of brilliant ideas. They stimulate your thinking and push for the fresh and the original. We’ve hand-picked and trained these consumers to be super idea generators for your cause. By breaking down the barriers between you and your consumers, you’re exposed to bold thinking that goes way beyond the typical focus group.
Our Innovationists™ have collectively facilitated over 5000 hours of ideation sessions. We've worked across a wide range of categories and covered a broad spectrum of creative-problem solving challenges. Here are some examples of who we've worked with, delivering them a range of innovative solutions.
American Express Barilla Boeing Cadbury-Schweppes Chase Colgate-Palmolive Daggerwing Heinz Heyman-Merrin Foundation Johnson & Johnson Kimberly Clark Kraft Liquidnet Merck McNeil Pfizer Procter & Gamble Puma Novartis Sanofi-Aventis Sara Lee Silversea Soccer Express Work N Gear
As change agents, NowVation™ is committed to doing its part to make this world a more productive, creative, and happier place for all. It was in this spirit that NowVation™ fully embraced the opportunity to work with the Agahozo Shalom Youth Village (ASYV) in rural Rwanda.
ASYV is a magical place that was built from scratch a couple of years ago in order to provide a home, education, and hope for teen survivors of the devastating 1994 Rwandan genocide. To learn more about this amazing initiative, visit: www.asyv.org
By adopting many of the creative problem-solving and ideation techniques commonly used by NowVation™, the ASYV management team members from New York, Israel, and Rwanda, worked over five days on site in December, 2009. The result of this facilitated process was a comprehensive ASYV strategic plan for 2010 and beyond that has now been internalized by the entire organization.
It was an extremely productive and rewarding experience that really brought to life the power of innovative thinking and the ability of a small group of humans to make a world of difference.